CASE STUDIES

Real Results From Real Brands

See how brands use BrandSentra to uncover hidden affiliate fraud, enforce compliance across markets, and recover hundreds of thousands in wasted commissions.

Based on composite data from real brand protection engagements. Names and identifying details have been changed for confidentiality.

$560K+

Annual savings recovered

48hrs

To first detection

11x

ROI within 3 months

CASE STUDY 01

A Leading D2C Beauty Brand

Company Overview

Industry

D2C Beauty & Skincare

Markets

8 countries

Annual Revenue

$38M

Affiliate Program

320+ active affiliates

Monthly Affiliate Spend

$185K across US, UK, DE, FR, AU, IN, CA, AE

The Problem

The brand's performance marketing team noticed a troubling pattern: their Google Ads CPC for branded terms had risen 34% over six months, yet organic conversion rates were dropping. Despite running a tightly managed affiliate program, their cost-per-acquisition was climbing.

Manual spot-checks from their London HQ showed no unauthorized ads. The problem was invisible -- affiliates were bidding on brand keywords like "[brand] discount," "[brand] skincare coupon," and "[brand] free shipping" exclusively in markets and time zones where the brand team wasn't looking.

Coupon and cashback affiliates were intercepting customers who had already decided to purchase, redirecting them through affiliate links, and collecting $47K/month in commissions on sales the brand would have captured organically.

BrandSentra's Solution

Immediate Detection

Within 48 hours of deployment, BrandSentra's geo-rotating scans identified 23 unauthorized affiliates bidding on the brand's keywords across 8 countries. 14 of these were operating exclusively outside the UK, completely invisible to manual checks.

Evidence Collection

Every violation was captured with timestamped SERP screenshots, advertiser identity profiles, and full redirect chain analysis showing the affiliate tracking parameters. This evidence was ready to send directly to affiliate networks for enforcement.

Ongoing Protection

After initial cleanup, BrandSentra's burst mode auto-intensified scanning whenever a new violation appeared. Continuous monitoring across desktop and mobile in all 8 markets ensured violators couldn't simply restart campaigns after enforcement.

Results After 90 Days

94%

Reduction in unauthorized
brand bidding

$560K

Projected annual savings
in recovered commissions

Unauthorized affiliates
detected in 48 hours

-34%

Branded CPC returned
to baseline

"We thought our affiliate program was clean. BrandSentra showed us that 23 affiliates were siphoning nearly $50K a month from branded searches we assumed were converting organically. The geo-specific scanning was the game changer -- these violations were completely invisible from our office."

VP of Performance Marketing

D2C Beauty & Skincare Brand, $38M Revenue

CASE STUDY 02

A Fast-Growing Online Travel Platform

Company Overview

Industry

Travel & Hotel Booking

Markets

14 countries (EU + APAC)

Annual Revenue

$120M

Affiliate Program

580+ active affiliates

Monthly Affiliate Spend

$340K across EU, UK, AU, SG, TH, MY, IN, JP

The Problem

The platform's affiliate program was driving strong revenue, but an internal audit revealed something alarming: 22% of their total affiliate budget was going to a cluster of coupon and cashback sites that were bidding on branded terms like "[brand] hotel deals," "[brand] promo code," and "[brand] booking discount."

These affiliates ran ads that appeared above the brand's own organic listing, intercepting users who were already navigating to the site. After clicking through the affiliate's coupon page -- which often displayed expired or non-functional codes -- users would land on the site through an affiliate cookie, converting what should have been an organic sale into a commissioned one.

The team had tried manual monitoring, running branded searches from their Amsterdam office twice a week. But violators were sophisticated -- they geo-targeted ads to specific cities and ran them during off-hours when they knew the brand team wouldn't be checking.

BrandSentra's Solution

Multi-City Scanning

BrandSentra deployed geo-rotating scans across 12 cities spanning Europe and Asia-Pacific -- London, Paris, Berlin, Barcelona, Amsterdam, Milan, Sydney, Singapore, Bangkok, Mumbai, Tokyo, and Kuala Lumpur. Violations appeared in 9 of 12 cities that the brand's Amsterdam-only checks had never reached.

Pattern Analysis

BrandSentra identified that 7 of the top-spending coupon affiliates were operated by just 3 entities using different domain names. Advertiser intelligence profiles revealed matching ad copy patterns, shared hosting infrastructure, and coordinated bidding schedules across time zones.

Enforcement Packages

The brand sent BrandSentra's evidence packages -- complete with timestamped screenshots, redirect chains, and affiliate parameter traces -- to their three affiliate networks. Within two weeks, 19 affiliate accounts were suspended and commissions were clawed back for the trailing 30-day window.

Results After 90 Days

87%

Reduction in brand
bidding violations

11x

ROI achieved within
first 3 months

Cities scanned that manual
checks never reached

$74K

Monthly savings from
eliminated fraud

"We were running brand searches from Amsterdam twice a week and finding nothing. BrandSentra showed us violations running in Bangkok, Mumbai, and Singapore that had been active for months. The multi-city scanning capability is something we simply couldn't replicate manually -- and the ROI paid for the platform many times over within the first quarter."

Director of Partnerships & Affiliates

Online Travel Platform, $120M Revenue

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